Al Akhawayn University was inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia.The university redefines the classic American liberal arts educational experience on an architecturally stunning modern campus amidst the beauty of Morocco's Middle Atlas Mountains.Few years back, the university and us partened up to level up their online presence and generate more leads. Our teams had to think of a the adequate approach to adopt in order to each both target, the undergraduates and the graduates.Each year, we had a number of students that we had to recruit for the university both grads and undergrads.To make this happen, we relied on three main channels : Facebook, Instagram, Google Search & Google Display with many conversions mechanics including but not limited to : Chatbots, Webinars, Quizes & Landing pages.A successuful journey that’s been going on for more than 3 years now.
A few years ago, the university partnered with us to improve their online presence and generate more leads. Our teams had to think about the appropriate approach to reach both targets, undergraduate students and graduates. To achieve this, we relied on three main channels: Facebook, Instagram, Google Search and Google Display, with numerous conversion mechanics, including but not limited to: chatbots, webinars, quizzes, and landing pages.