As a digital agency, we worked closely with the Mercedes-Benz team to understand their business goals and digital marketing plans. Naturally, we established a digital strategy to generate new leads via digital channels.
Results we were able to successfully achieve in excess for our client, driving up the number of monthly leads while lowering the client’s CPL (cost per lead) to below the industry average.
As well as creating a wide range of static and video content for Mercedes Benz social media channels, we also also play an important role in the community management, replying to all messages, comments and tagged posts.
We have also curated and defined the tone of voice used across social platforms and built a healthy social media presence that drives a lot of daily user interactions.